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To have a Business you must have a Customer that is willing to pay you
money or some other currency for your services or wares. A Business
must also have Sources to provide resources to be used in making wares
or services. Also, to be sustainable, the Customer must keep an eye on
the Competition and be sensitive to their actions and potential for
attracting your Customer away by higher quality, less expensive or more
responsive wares and services than you provide.
The Metaphors presented in M21C can be a vehicle to analyze the
Competition and get advanced insights in what they are planning for the
future. This is extremely important or you may wake up day and find the
competition is eating your lunch. |
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