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About BCSW & M21C

Our focus is on Building Competitive Services & Wares (BCSW) through New Ways of Thinking Inside and Outside the Box.  Metaphors for the 21st Century (M21C) are the fundamental units used in the process of developing new ways of thinking inside and outside the box.  You can get more information and our thinking at bcswonline.blogspot.com.

M21C has evolved in the founders mind over the past 20 years and has been used in coaching persons in business, international trade and education.  M21C is the umbrella term for including various metaphors into a global framework of new ways of thinking inside and outside the box.  Examples of some of these metaphors are shown in the rotating banner and are are explained at M21C Rotating Banner Described; other metaphors are discussed elsewhere in this website.  Please study, reflect and use these to build competitive services & wares.  All metaphors are copyrighted by the founder; they may be used if source is acknowledged.  If money is made in the process of their use then a fair value should be paid to BCSW.